Monroe County is embarking on an exciting initiative to build a community-owned brand. Our mission is to create a compelling story that sparks interest and curiosity about our county while highlighting the individual identities of our 20+ municipalities.

 

To ensure a successful outcome, we’ve enlisted Phire Group, an Ann Arbor-based agency committed to helping us shape our story about the many interesting aspects that make Monroe County a great place to live, work and play. Phire Group’s portfolio includes a similar partnership with the City of Ypsilanti that resulted in the dynamic Ypsi Real campaign.

 

As part of our collaborative effort, we are seeking your help in defining this brand. Together with Phire Group, we are conducting a survey to gather county-wide input. Your opinion matters — completing this survey will prove invaluable to our efforts. 

We truly appreciate your time and participation!